Wynn Resorts Ltd. will be updating its rewards program next month.
First launched in Massachusetts, Wynn Rewards is the company’s first North America-based loyalty card tiered program.
The email said the change will lead to “more ways to earn Five-Star resort experiences,” and will include new rewards tiers “designed to give the maximum benefits to fit your personal level of play.” Slot points for current members will roll over to the new Wynn Rewards Card.
Wynn CEO Matt Maddox brought up the loyalty card during an earnings call in November 2019. Earlier that year, the property opened its first U.S. property outside of Las Vegas, the Encore Boston Harbor.
“A tier card program is essential in marketing in a regional property,” Maddox said during the call. “In order to compete in a high-frequency market where people are coming multiple times a month, a robust database is necessary because you need to message to the customers what it is you’re doing each week and why they need to come into the property.”
Monday’s email said more information will be released on Dec. 1. Spokespeople for the company did not return a request for comment.
Wynn shares closed up 2.8 percent Monday to $94.74 on the Nasdaq.
Contact Bailey Schulz at [email protected] Follow @bailey_schulz on Twitter.