SoftSwiss Affiliate Platform expands to 4 new third-party clients

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These days, sports betting is a multi-billion-dollar industry. Indeed, according to statistics provided by Statista, the sector accounts for as much as 40% of the global gambling market, which in itself is believed to be worth over $400 billion. Clearly, sports betting is a lucrative industry.

With that in mind, sports betting providers have been searching for new and innovative ways to entice customers into signing up with them. One recent development which has proven to be hugely popular with punters is the advent of the Sportsbet betbuilder, which offers unprecedented freedom in the type of bets that a player can lay.

Are you confused as to what a betbuilder bet constitutes? Do you have questions about how it works? If that sounds familiar, this handy guide should allay any doubts you may have and set you straight, so that you can begin enjoying the plethora of possibilities offered by this new way of betting right away.

How do betbuilder bets work?

Betbuilders are a thoroughly modern way of gambling which puts the player firmly in the driving seat with regard to their bets. Across a number of different sports, bettors can select a single match and then tailor-make their own bet based upon a wide range of different metrics.

The individual odds of each metric are then taken into account and accumulated, creating one single bet that is unique to the player. For example, if an individual had their eye on an upcoming relegation six-pointer in the English Premier League, they could create a single bet which is dependent upon a unique combination of different metrics.

Say, for example, that you fancy the underdog to score first and then go on to win the game. Both of those markets would be combined together to give an aggregate odds rating, which could be further customised by including an estimation of the number of corners taken, the total cards issued by the referee or any other number of metrics. The possibilities are virtually limitless.

What makes a betbuilder bet so attractive?

The main benefit of a betbuilder bet is the freedom that it brings to sports betting. There’s nothing like the thrill of seeing your predictions come true and that’s all the more powerful when those predictions have been handpicked by yourself and no-one else. Customising a bet to your heart’s content lends it an edge of personality and importance that other bets simply do not offer.

The second draw of a betbuilder bet is the lucrative odds that they can often carry. Obviously, the less likely an event is to happen, the longer the odds that will be attributed to it and the more money that a bettor can win. When using the betbuilder format, a canny gambler can combine several different scenarios which, individually, are not that unlikely – but when their odds are accumulated, can give generous returns.

Finally, betbuilder bets are popular because of the number of different sports that they apply to. At Sportsbet, fans can bet on soccer, American football, Aussie rules football, cricket, basketball, rugby league and rugby union using the betbuilder format. That means that gambling aficionados are catered for, regardless of which particular sport they prefer.

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