BetMGM continues to expand across the US sports betting landscape with the signing of an exclusive new partnership. In a press release from yesterday, it was announced that the leading digital sports media company, The Athletic, entered into a deal with BetMGM. Under the terms of the deal, BetMGM will become The Athletic’s exclusive sports betting partner in the country. A new content vertical, the Athletic Betting Hub, will be created to integrate products and content from both entities.
Referring to the Athletic’s more than one-million subscribers worldwide, Matt Prevost, BetMGM’s chief revenue officer said: “The Athletic has an incredibly engaged and loyal readership and we look forward to introducing their fans to the BetMGM sports betting brand. They also have an outstanding product and, through integrations and collaboration, this partnership complements The Athletic’s premium offering.”
Evan Parker, the Athletic’s General Manager of Content Operations, pointed out that BetMGM has pioneered the online gaming industry, and as the media company sought to establish The Athletic as a home for great betting content, it was clear that it had chosen the right partner.
“As we collaborate on this new venture, we share a joint vision for how to seamlessly blend media, analysis and betting into unique, premium experiences for The Athletic subscribers,” he added.
BetMGM’s mobile app is accessible in 10 states for download on iOS and Android, as well as on desktop.